coaching as a journey with a trusted companion
coaching that remembers your backstory, with every fresh start
coaching as infrastructure, not road patches
coaching for the long run, not the quick victory lap
coaching that prevents fires, not only fights them
coaching as foundation, not decoration
coaching as compound interest, not sunk cost
coaching when in need, not only on a schedule

Systems for Intelligent Transitions

Company Owners | Teams | Professionals

WHY I DO THIS WORK

I don't believe in one-size-fits-all formulas or rigid definitions of success.

I want to help people find out what actually works for them, not what's supposed to work. Gain clarity, explore options, challenge own assumptions.

What drives me isn't simply fixing what's broken.

It's the real, hard and long term work to steer transitions, career, teams in an authentic, sustainable way. Fit to my client's strengths, focused on what energizes them, evolving and intentional about where they're heading.

Coaching is a journey. You don't have to travel it alone.

Founder

HOW I WORK WITH CLIENTS

We work as partners playing the long game. I don't tell you what to do.

We work as partners playing the long game. I don't tell you what to do.

I listen deeply. You hear what's actually going on, beyond the surface noise.

And I also ask questions. You figure out hidden assumptions, established patterns, new perspectives.

I use a mix of tailored insights and practical, science-based models, such as Leadership Circle Profile™ and Strengthscope®. You measure how you lead and what energizes you.

And I also encourage experimentation. You test what works in your reality, not theoretical solutions.

I provide accountability. You stay focused and keep moving forward with clarity, confidence, and purpose.

We build infrastructure over time, not patching problems episodically. We do real work, not theater.

Founder
Founder
Founder
Founder
Founder
Founder
Founder
Founder
Founder
Founder
Founder

MY CLIENTS' PERSPECTIVES

From career crossroads to team challenges. Here's what happened when we worked together:

  • CAREER TRANSITIONS

    „I thank Madalina for helping me go through a tough period in my life and career.


    She created a supportive and empathetic environment that allowed me to be more vulnerable and honest with myself. She gave me the courage to experiment what we’ve discovered in our sessions. She helped me recognize that my personal well-being is just as essential as my professional growth and guided me in integrating the two.


    She is a knowledgeable coach, making each session a valuable and transformative experience. I wholeheartedly recommend her as your partner during challenging times or as an honest sounding board.”

    A.G., Manager

  • CAREER TRANSITIONS

    „I had the opportunity to work with Mădălina as my coach after I was let go from a company I had been with for six years. Facing the challenge of finding a new role was overwhelming, but Mădălina stood by my side throughout the entire transition.


    In just one month, I secured a new role as a financial and administrative manager for a complex startup company — something I’m truly grateful for. Mădălina helped me manage my fears, stay focused, and feel confident stepping into this new chapter.


    Her thoughtful questions and guidance during our sessions helped me refocus, overcome challenges, and navigate situations with my new team and leadership. I looked forward to every session because I knew she would help me find practical ways forward.

    With her support, I learned to trust myself more, stay independent, and handle situations using the experience I already have. I now know where to look for answers and feel more confident about achieving my goals.


    I’m grateful I had Mădălina by my side during this time — her support gave me the courage to fly again and tackle my career transition with clarity and self-trust.”

    C.B., Finance Manager

  • CAREER TRANSITIONS

    „I thank Madalina for helping me go through a tough period in my life and career.


    She created a supportive and empathetic environment that allowed me to be more vulnerable and honest with myself. She gave me the courage to experiment what we’ve discovered in our sessions. She helped me recognize that my personal well-being is just as essential as my professional growth and guided me in integrating the two.


    She is a knowledgeable coach, making each session a valuable and transformative experience. I wholeheartedly recommend her as your partner during challenging times or as an honest sounding board.”

    A.G., Manager

  • LEADERSHIP DEVELOPMENT

    “Madalina is great in supporting the development of others, by bringing together motivation skills, empathy, enthusiasm, and inspiration.



    She manages to use all these resources to make people reflect about themselves and their potential, while finding peace with themselves and helps them find a balance between self-exploration, self development, and self-acceptance”

    D.T., Insights & Design Thinking Manager

  • TEAM DYNAMICS

    “Working with Mădălina was a pleasure for the entire team. She always drove the team to higher and higher performances, being fair and inspiring.


    Her assets are the talent of achieving the end results without compromising the quality, clear direction given to the teams, helicopter view on the projects, being straight forward yet dealing at the personal level with each individual.”

    L.T., Account Director

  • CAREER TRANSITIONS

    “Working with Madalina made me a better version of myself. I learnt how to stay calm and focused in uncertain times, be more present and engaged with my family, and advance in my career.


    I can now tune out distractions, organize my thoughts, and clearly see what I can control. I feel calmer, more clear-headed, and better able to make decisions. These sessions helped me declutter my mind, keep fear at bay, and build habits that support my well-being.


    Thank you, Madalina, for your invaluable insights during a critical time.”

    R.R., Digital Content Manager

  • LEADERSHIP DEVELOPMENT

    „Madalina had really made me think about what I do day to day, how I communicate and how I need to reflect to be a better leader.



    I have really valued the questions, the listening and additional material provided to help me on my development.



    She is really engaging, understands my areas of development and is providing methods to address my development areas. I’ve really enjoyed the interaction.”

    M.G., Head of C2 & Integration Programs

  • LEADERSHIP DEVELOPMENT

    „Madalina had really made me think about what I do day to day, how I communicate and how I need to reflect to be a better leader.



    I have really valued the questions, the listening and additional material provided to help me on my development.



    She is really engaging, understands my areas of development and is providing methods to address my development areas. I’ve really enjoyed the interaction.”

    M.G., Head of C2 & Integration Programs

  • CAREER TRANSITIONS

    “Madalina marked a milestone in my professional development, supporting me in my quest for discovering what really matters in my career and eventually making steps forward.

    For that and many more, I'm grateful that I've worked with Madalina”  (S.S., )

    S.S, Entrepreneur, ex Head of Marketing

  • BUSINESS COACHING

    Madalina's coaching style was very supportive. She gradually built mutual trust in our relationship and helped me open new topics that were not easy for me, but I needed to solve them.



    It was her professional approach as a coach that really impressed me. I was given a lot of space to formulate my unique solutions. I also felt her experience from the corporate environment, as I dealt with topics from my projects. I liked her ability to lead me as a coachee to the results îi wanted. I also appreciate recommendations of specific books and videos.



    Thank you Madalina for guiding me through my topics. I will have these topics associated with you: #vulnerability #transition #oldBlanka and #newBlanka



    It's been a great ride!”

    B. V., StartUp Founder

  • CAREER TRANSITIONS

    “The sessions with Madalina helped me to understand what the essential priorities are when I encounter an unforeseen situation. It helped me to identify the areas for improvement in the professional and personal plan and helped me to find the most suitable methods of alignment.


    I believe that in these discussions I took the most important step in improving my performance, namely I identified the jungle that was stopping me from moving forward. Madalina was the machete who helped me very tactfully open the way to a sunny beach where I am now enjoying the sea breeze.


    Muchas Gracias Madalina. Thank you for all the support and for guiding me to find the answers to my personal riddles.”

    Y.L., Travel Manager

  • LEADERSHIP DEVELOPMENT

    “At a pivotal point in my career, when contemplating my next career move, Madalina really helped me reinvent myself in a better way. The conversations with her kept me always on my toes, in a very positive way, enabling me to think and not forget what is really important.



    Despite being in a senior position, my confidence in the work world and myself was quite scattered, so Madalina supported me to become bold and reconnect with all that is really important for me.



    She supported me in defining and fully owning my role as a senior leader. I am truly grateful for our partnership.”

    S.M., Director

    Accenture

  • LEADERSHIP DEVELOPMENT

    “I really got a huge amount from our sessions. The support helped me review things through a different lens and to take steps back, which helped me focus on what I could control and where I could look to grow.” 

    I.L. Senior Management, IT

  • CAREER TRANSITIONS

    „I thank Madalina for helping me go through a tough period in my life and career.


    She created a supportive and empathetic environment that allowed me to be more vulnerable and honest with myself. She gave me the courage to experiment what we’ve discovered in our sessions. She helped me recognize that my personal well-being is just as essential as my professional growth and guided me in integrating the two.


    She is a knowledgeable coach, making each session a valuable and transformative experience. I wholeheartedly recommend her as your partner during challenging times or as an honest sounding board.”

    A.G., Manager

  • CAREER TRANSITIONS

    „I had the opportunity to work with Mădălina as my coach after I was let go from a company I had been with for six years. Facing the challenge of finding a new role was overwhelming, but Mădălina stood by my side throughout the entire transition.


    In just one month, I secured a new role as a financial and administrative manager for a complex startup company — something I’m truly grateful for. Mădălina helped me manage my fears, stay focused, and feel confident stepping into this new chapter.


    Her thoughtful questions and guidance during our sessions helped me refocus, overcome challenges, and navigate situations with my new team and leadership. I looked forward to every session because I knew she would help me find practical ways forward.

    With her support, I learned to trust myself more, stay independent, and handle situations using the experience I already have. I now know where to look for answers and feel more confident about achieving my goals.


    I’m grateful I had Mădălina by my side during this time — her support gave me the courage to fly again and tackle my career transition with clarity and self-trust.”

    C.B., Finance Manager

  • CAREER TRANSITIONS

    „I thank Madalina for helping me go through a tough period in my life and career.


    She created a supportive and empathetic environment that allowed me to be more vulnerable and honest with myself. She gave me the courage to experiment what we’ve discovered in our sessions. She helped me recognize that my personal well-being is just as essential as my professional growth and guided me in integrating the two.


    She is a knowledgeable coach, making each session a valuable and transformative experience. I wholeheartedly recommend her as your partner during challenging times or as an honest sounding board.”

    A.G., Manager

  • LEADERSHIP DEVELOPMENT

    “Madalina is great in supporting the development of others, by bringing together motivation skills, empathy, enthusiasm, and inspiration.



    She manages to use all these resources to make people reflect about themselves and their potential, while finding peace with themselves and helps them find a balance between self-exploration, self development, and self-acceptance”

    D.T., Insights & Design Thinking Manager

  • TEAM DYNAMICS

    “Working with Mădălina was a pleasure for the entire team. She always drove the team to higher and higher performances, being fair and inspiring.


    Her assets are the talent of achieving the end results without compromising the quality, clear direction given to the teams, helicopter view on the projects, being straight forward yet dealing at the personal level with each individual.”

    L.T., Account Director

  • CAREER TRANSITIONS

    “Working with Madalina made me a better version of myself. I learnt how to stay calm and focused in uncertain times, be more present and engaged with my family, and advance in my career.


    I can now tune out distractions, organize my thoughts, and clearly see what I can control. I feel calmer, more clear-headed, and better able to make decisions. These sessions helped me declutter my mind, keep fear at bay, and build habits that support my well-being.


    Thank you, Madalina, for your invaluable insights during a critical time.”

    R.R., Digital Content Manager

  • LEADERSHIP DEVELOPMENT

    „Madalina had really made me think about what I do day to day, how I communicate and how I need to reflect to be a better leader.



    I have really valued the questions, the listening and additional material provided to help me on my development.



    She is really engaging, understands my areas of development and is providing methods to address my development areas. I’ve really enjoyed the interaction.”

    M.G., Head of C2 & Integration Programs

  • LEADERSHIP DEVELOPMENT

    „Madalina had really made me think about what I do day to day, how I communicate and how I need to reflect to be a better leader.



    I have really valued the questions, the listening and additional material provided to help me on my development.



    She is really engaging, understands my areas of development and is providing methods to address my development areas. I’ve really enjoyed the interaction.”

    M.G., Head of C2 & Integration Programs

  • CAREER TRANSITIONS

    “Madalina marked a milestone in my professional development, supporting me in my quest for discovering what really matters in my career and eventually making steps forward.

    For that and many more, I'm grateful that I've worked with Madalina”  (S.S., )

    S.S, Entrepreneur, ex Head of Marketing

  • BUSINESS COACHING

    Madalina's coaching style was very supportive. She gradually built mutual trust in our relationship and helped me open new topics that were not easy for me, but I needed to solve them.



    It was her professional approach as a coach that really impressed me. I was given a lot of space to formulate my unique solutions. I also felt her experience from the corporate environment, as I dealt with topics from my projects. I liked her ability to lead me as a coachee to the results îi wanted. I also appreciate recommendations of specific books and videos.



    Thank you Madalina for guiding me through my topics. I will have these topics associated with you: #vulnerability #transition #oldBlanka and #newBlanka



    It's been a great ride!”

    B. V., StartUp Founder

  • CAREER TRANSITIONS

    “The sessions with Madalina helped me to understand what the essential priorities are when I encounter an unforeseen situation. It helped me to identify the areas for improvement in the professional and personal plan and helped me to find the most suitable methods of alignment.


    I believe that in these discussions I took the most important step in improving my performance, namely I identified the jungle that was stopping me from moving forward. Madalina was the machete who helped me very tactfully open the way to a sunny beach where I am now enjoying the sea breeze.


    Muchas Gracias Madalina. Thank you for all the support and for guiding me to find the answers to my personal riddles.”

    Y.L., Travel Manager

  • LEADERSHIP DEVELOPMENT

    “At a pivotal point in my career, when contemplating my next career move, Madalina really helped me reinvent myself in a better way. The conversations with her kept me always on my toes, in a very positive way, enabling me to think and not forget what is really important.



    Despite being in a senior position, my confidence in the work world and myself was quite scattered, so Madalina supported me to become bold and reconnect with all that is really important for me.



    She supported me in defining and fully owning my role as a senior leader. I am truly grateful for our partnership.”

    S.M., Director

    Accenture

  • LEADERSHIP DEVELOPMENT

    “I really got a huge amount from our sessions. The support helped me review things through a different lens and to take steps back, which helped me focus on what I could control and where I could look to grow.” 

    I.L. Senior Management, IT

WHAT I THINK ABOUT

Come work. Change things.
Change yourself.